THIS IS THE MOST IMPORTANT LEGAL CAREER PRESENTATION You Will Attend While You Are in Law School (and it’s free)
When: Thursday, October 16th, 2014 12:00 noon to 2:00 p.m. (with a question/ answer period to follow) Where: California Western Moot Court Room
A Legal Career Boot Camp That Will Change Your Life
Here is some reality. There are many unemployed law graduates. There are many that start law practices that are barely scraping by. There are many associates never going to make partner. And there are many lawyers that have a tough time ends meet. Why? Because they don’t know the first thing about how to market. And perhaps most importantly, it doesn’t have or need to be this way.
The fact of the matter is the difference between successful lawyers and starving lawyers is really simple. You have to know how to get and keep clients.
Some of us were taught that marketing is bad and it’s not something you should do – it’s beneath you as a professional. We were given a “Field of Dreams.” That is, if you build a law firm and do good legal work, potential clients will come. Only that isn’t the case today, not with there being so many lawyers fiercely competing against one another to get clients. Fact is, you can be the best lawyer in the world but if you can’t get your message out to the public, no one will ever get a chance to experience how wonderful you are.
Here is more tough real world reality. Most lawyers don’t know diddly about effective lawyer marketing. Here is a big secret, if you know how to market, your chances of landing a job go up exponentially. When you are looking for an associate position, if you can honestly show the hiring partner that you have lawyer marketing skills, you go to the front of the interview line. How do I know this? Because I am a hiring partner, that’s why.
Marketing = Freedom
The first thing you need to understand is the mindset of being a successful lawyer. This starts with recognizing that the practice of law is a business.Never underestimate the power and importance of marketing. In order to be a successful lawyer you must focus your time and efforts on getting and keeping clients. This is where you need to spend the majority of your attention as a successful lawyer. Your number one job is to market your law practice. Effective lawyer marketing provides you financial freedom. It will provide you and your family financial security.Make no mistake about it, you are not in the business of being a lawyer for money.
You are in business for one reason – freedom. Putting aside the financial security for you and your family, what money does is provides you freedom. Money provides you the freedom to share your vision and make a positive difference in the lives of many, many people. Money provides you with time to spend time with your family and loved ones.
Trust Based Lawyer Marketing Philosophy is Revolutionizing Lawyer Marketing
Have you considered the problems that trial lawyers have with juries? Many, if not most, folks don’t trust lawyers. You may have seen that some folks are downright hostile to lawyers. The fact of the matter is that so many people tell lawyer jokes because they don’t like lawyers and they don’t trust lawyers.Then factor in that most folks don’t want to be a juror – they are thrust into the position of having to show up for jury duty because they received a Summons.These are all problems trial lawyers face when dealing with jurors. Because jurors don’t trust lawyers, dislike lawyers and are being forced to have to show up for jury duty; the best way to deal with this problem of dislike and distrust of lawyers in front of a jury is to be brutally honest, about everything. The best trial lawyers develop a human connection with jurors by being down to earth and demonstrating that they are brutally honest with the jury.
These are also the biggest problems with lawyer marketing: lawyers are marketing to folks that don’t trust and believe lawyers.
The reality is most folks are only looking to hire a lawyer because they HAVE to – not because they want to. Some event occurred in their life and now they need a lawyer. They got arrested, found their spouse texting with someone else, face bankruptcy, had a work injury, got rear-ended or whatever. Folks are only hiring a lawyer because they have to hire a lawyer. No one wants to hire a lawyer. You need to recognize this.
Now toss in that most folks have a fear of lawyers. They are afraid a lawyer is going to cheat them, rip them off, sell them out or all of the above. They are also afraid that they are going to hire the wrong lawyer.
So you have folks that are thrust into the position of having to hire a lawyer that don’t trust and don’t like lawyers and, to top it off, have a fear of lawyers. These are the people that you are marketing to.
This makes lawyer marketing difficult and challenging on so many levels. In order to be effective, your marketing must overcome all of these hurdles. Truth is, almost all lawyer marketing ignores these issues.
Bill has revolutionized lawyer marketing by combining what it takes to win jury trials – brutal honesty and making a human connection – with the very latest in marketing methods. This winning combination is called Trust Based Lawyer Marketing.
What you are going to see is that the very same way that great trial lawyers gain the trust of a jury is how you can gain the trust of potential clients with your lawyer marketing. The principals of developing a human connection with jurors are the very same principals that you need to use in order to make a human connection with your perfect clients. Making a human connection with jurors and making a human connection with potential clients are very, very similar.
Once you recognize that you are dealing with distrusting folks, that have a fear of lawyers and that are thrust into the position of having to hire a lawyer – – you can successfully utilize the Trust Based Lawyer Marketing approach by being brutal honesty and making a human connection. These are some of the main principals behind the philosophy of Trust Based Lawyer Marketing.
The right message for your perfect clients
You must learn how to provide the right message to the right clients that will be so effective that they will believe that YOU are the only lawyer that they want to represent them.Instead of trying to “sell” potential clients that they should hire you, your perfect client will be thinking that you are the only lawyer they want for their case. This is so powerful.
This Boot Camp Is Life-Changing For Law Students
Whether you go to work as an associate or hang your own shingle – Trust Based Lawyer MarketingTM will teach you a step-by-step formula for ethical and effective lawyer marketing. The Trust Based Lawyer MarketingTM philosophy will allow you to build a super- successful law practice. This Boot Camp WILL change your life.Based upon his philosophy, Bill teaches lawyers how to not only gain financial freedom, but also piece of mind freedom by building a very successful law practice around their desired lifestyle.
This ethical ground breaking philosophy of marketing for lawyers has made Bill a sought after speaker and coach. Bill founded www.TrustBasedLawyermarketing.com to help lawyers wanting to jump-start and crush their legal practices. And in the process, he is raising the entire profession by showing the public that there are many lawyers who are honest and trustworthy.
– How to be more marketable when trying to land a job – Marketing skills that will make you a successful lawyer – Discover the truth about lawyer marketing – Insider secrets about how to think like a (successful) lawyer – Quick and easy ways to market effectively – Secrets on how to make a connection with potential clients – How to develop trust with understandably untrusting potential clients – Tips on how to avoid “trust-killers” – How to avoid costly marketing mistakes – How to use trial courtroom skills to win over untrusting clients – How to attain the success that you have dreamed of and deserve
Why Listen to Bill Turley?
Bill Turley is first and foremost a trial lawyer. The Turley Law Firm, APLC is a six-lawyer boutique law firm with offices in San Diego, Los Angeles, San Francisco, Oakland and Bakersfield. Bill is the author of the critically acclaimed book, “Win Your Injury Case: The Ultimate No B.S. Guide to Avoiding Insurance Company Tricks That Ruin Your Case [even before you hire a lawyer].” (Available on amazon.com).
Bill was elected President of the Consumer Attorneys of San Diego, on the Board of Governors of the Consumer Attorneys of California, Plaintiff counsel – Brinker v. Superior Court – biggest Wage & Hour Class Action Case before the California Supreme Court in the last couple years, listed as Amicus Counsel on 22 California Supreme Court cases, regularly awarded Super Lawyer and has the highest Avvo.com Rating.
Most importantly, Bill is a studier and learner. He has studied the best in trial practice and the best in marketing and combined the best of both in a philosophy that has revolutionized lawyer marketing.
Bill Turley is not some self-proclaimed lawyer marketing guru that has never practiced law a day in his life. Bill is a very successful San Diego lawyer that uses Trust-Based Lawyer MarketingTM to rapidly grow his own law firm.
Because other lawyers have seen his huge success with marketing, Bill is frequently asked to teach other lawyers about lawyer marketing. He teaches his philosophy of Trust-Based Lawyer Marketing to trial lawyers and in seminars.
Why Cal Western?
Bill is a Cal Western graduate. He has agreed to come to Cal Western for this one-time event to show you how to use Trust-Based Lawyer Marketing in order to secure your freedom. Part of Bill’s philosophy is the more you give, the more you get.
Additional Info You Should Know
As the late, great Jim Rohn said, “Formal education will make you a living; self-education will make you a fortune.” Bill will help show you how to make a fortune.
You must attend live, no audio recording or video-recording will be allowed. Anyone caught recording or videoing the event will be asked to leave.* Be sure to get there early because there is limited space available and once it is full, no one else will be admitted.
* In order to attend, you will be required to sign a Standard Seminar Release agreeing that you will not record the presentation. And that you agree that you can be videotaped and/or photographed during the event for promotional purposes.
By the way, a large part of this presentation centers around what it takes to win jury trials. Thus, even if you don’t have one iota of interest in marketing (which we will help you get over); if you aspire to be a trial lawyer, you don’t want to miss this presentation. One of the principal tenets behind the philosophy of Trust Based Lawyer MarketingTM is based upon what it takes to win jury trials and applying those concepts to marketing. Bill will be featuring courtroom demonstrations in order to illustrate these principals.